We build things we are still proud of years later.
A small product team out of the Gulf, building software that schools and factories have trusted since 2009, and still running it ourselves today.
From client projects to products we own.
Where it began
We started working with Mutawar, a company in Kuwait known today as Zidnei, building the software their business needed.
Xpertcube is founded
We founded Xpertcube in India as an offshore development center for Mutawar, with education technology as our first home.
Edecx is built
Working closely with Mutawar, we built Edecx and along the way engineered online learning platforms like Spedia.
Taking on the shop floor with EasyFab
We saw the same gap in manufacturing that we had closed in education, and built EasyFab to close it, ours from the first line of code.
Mutawar becomes Zidnei
Mutawar rebranded to Zidnei, the partner we still build alongside today.
Upturnist joins the family
Upturnist grew alongside us as our sister company, focused on digital marketing and growth for the clients and products we work with.
Two products, one team
EasyFab and Edecx belong to us. We build them, host them and support them ourselves, with no outsourcing and no handoffs.
Three jobs. We never split them out.
We build it
Every feature in EasyFab and Edecx is designed and engineered in-house by the people who understand the problem it solves.
We host it
No third-party hosting partner in the loop. When something needs attention, we are already looking at it.
We support it
You talk to the team that wrote the code, not a support desk reading from a script.
A short manifesto, kept short on purpose.
Software should fit the work, not the other way around.
If we would not use it ourselves, we do not ship it.
Ownership beats outsourcing, every time it counts.
The Middle East deserves products built for it, not adapted for it.
Want to know how we would approach your problem?
Whether it is a school or a factory floor, we will tell you straight whether we are the right fit.
Talk to us